Over 22 Years of Experience in App, Web, and Mobile Technology
More than 22 years of experience ranging from small startups to large global corporations. We have backgrounds in psychology, design, content marketing, customer acquisition, and business strategy. We've founded our own tech startup, so we deeply understand the challenge of marketing and advertising when you don’t have a multimillion dollar budget!
Before founding his own companies, Larry was a product and design executive with over 18 years of experience designing, defining, and building consumer products at a number of technology and internet companies in Silicon Valley; including Apple Computer, Yahoo, eBay, and IBM. He was the Vice President of Consumer Products for Yahoo! Search, leading a global team of product managers, designers, and developers who were focused on creating world-class Search experiences to compete with Google and Bing.
He began his career at IBM’s Santa Teresa Laboratory while in the graduate program at Rice University in Texas, designing database and development tools. He returned to Rice to complete his doctorate and soon after had the opportunity to move to the Bay area to work as a designer for Apple Computer, where he worked on the Finder for Mac OS 8, OS 9, and OS X, as well as Internationalization and Localization software.
After many memorable years at Apple, he left to join a number of ex-Apple and ex-Sun folks at a startup (Ridge Technologies) during the infamous Silicon Valley Boom. After a couple of acquisitions, spin-outs, and restarts; he founded MindSpan Design, an interaction design agency, where he worked on desktop, web, and mobile solutions for a variety of startups for several years until the Bust. Then, he joined eBay to lead a really great team focused on multiple products for vertical shopping experiences (e.g., eBay Motors, Half.com, Kijiji), platform solutions, and eBay’s international sites. This included moving to Shanghai, China to work with the local team to define and launch several new products and help optimize the Product and Design organization.
He received his Ph.D. in Psychology from Rice University with an emphasis on Human Factors and Human-Computer Interaction. While there, he designed and developed a coaching system for training software users to become more effective and efficient in their daily usage of productivity software (Dissertation). He holds a number of patents, which include design work on web-based products and hardware solutions.
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