Where do you go to get your daily fix of fresh information? If you are like millions of other users out there, you hit sites like Digg, Delicious, Techmeme, or just open your favorite RSS reader. Or, you tap into your Stumbleupon toolbar to see what your fellow Stumblers have found interesting lately. Most people don’t automatically think of search as a place for serendipitous exploration. Search is best when you have something specific in mind, right? Read full article…Read More
I was recently interviewed by Gord Hotchkiss over at Search Engine Land on the future of Search. The meta question was: “What will the search results page look like in 3 years?” He also interviewed Jakob Nielsen, Marissa Mayer, Danny Sullivan, Michael Ferguson, Greg Sterling, Justin Osmer, and Chris Sherman. Read full article…Read More
It has been a while since I have posted. If you head on over to Yahoo! Search, you will see why I’ve been a little busy lately. We’ve been working on a ton of great new ideas for our Search experience and some of them are now ready for you! It is all about giving consumers a much better experience when they are searching, so that they find exactly what they are looking for faster and are happier with the results. Check out what we’ve been up to and I think you will agree.
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When I attended the IA Summit a few months ago in Vegas, one interesting theme captured my attention: A number of my user experience (UE) colleagues were busy founding their own product or service companies. Mind you, UE professionals have been running design agencies and consulting companies for a long time now. However, these UE professionals are founding new businesses that offer products and services outside the traditional realm of design and research. Read full article…Read More
Facebook held a press and developer event today to officially launch their Facebook Platform. CNN Money has a pretty decent summary of the implications. Supposedly, these are screenshots on SplashCast of some sample applications on the new platform.
Basically, imagine adding a social layer to any online experience in a way that makes it more useful or more enjoyable, since that layer is composed of people that you know and presumably trust more than some random stranger. Read full article…Read More
So many of us love a cup of coffee in our favorite cafe, but I don’t think many would call that a “transformational experience”. However, having a cup of coffee in a small cafe on the edge of the caldera at sunset in Santorini? Yes, a transformational experience that created a memory that I will never forget. What price do you put on such a cup of coffee?
The book “The Experience Economy” briefly mentions a key example that helps explain how a simple good can be economically transformed into an experience for which a customer is willing to pay one thousand times more. The following table outlines this transformation for the simple coffee bean. Read full article…Read More
Commoditization. It happens in every industry as it matures. As companies struggle to compete and differentiate themselves, they succumb to pricing pressure and feature wars. We’ve all seen it happen with both goods and services. And, we’ve seen it happen in the technology industry too. Software with even more features than the competitor with the requisite feature chart on the back of the box. Internet access pricing being driven down to almost “free” levels. Web hosting for absurdly low monthly fees with an ever-increasing set of available features.
So, what is a company to do? Well, some have spent time understanding their customers and what it is that creates loyalty. Those companies have learned that earning the loyalty of a customer goes way beyond offering the lowest prices or the most features. In fact, loyal customers will often spend more for less. As a very loyal customer of Apple Computer, I can attest to that. Why? Because we value the holistic experience of that brand and what it provides us. Read full article…Read More