Archive for May 2007
Facebook Socially Transforming Online and Offline Experiences
Facebook held a press and developer event today to officially launch their Facebook Platform. CNN Money has a pretty decent summary of the implications. Supposedly, these are screenshots on SplashCast of some sample applications on the new platform.
Basically, imagine adding a social layer to any online experience in a way that makes it more useful or more enjoyable, since that layer is composed of people that you know and presumably trust more than some random stranger. Read full article…
Read MoreTransformational Experience
So many of us love a cup of coffee in our favorite cafe, but I don’t think many would call that a “transformational experience”. However, having a cup of coffee in a small cafe on the edge of the caldera at sunset in Santorini? Yes, a transformational experience that created a memory that I will never forget. What price do you put on such a cup of coffee?
The book “The Experience Economy” briefly mentions a key example that helps explain how a simple good can be economically transformed into an experience for which a customer is willing to pay one thousand times more. The following table outlines this transformation for the simple coffee bean. Read full article…
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