Yahoo Search Goes Way Open

Well, we finally announced it. Yahoo Search is going way open very soon. We will be allowing publishers and site owners to provide us with additional information about their site. This will provide a next-generation search experience with results that can display some of the rich data that is today only available on the website after the user clicks through. For example, ratings and reviews, great photographs, useful site links, etc. The additional beauty is that users can control whether they want to see this additional info or not. Their choice. A picture captures the essence of this better than my description (see below).

An Open Approach to Search
The open theme continues today as we are announcing that we are opening up Yahoo! Search itself. That’s right — you heard it correctly — the Yahoo! Search experience will soon be open. This open search platform enables 3rd parties to build and present the next generation of search results. There are a number of layers and capabilities that we have built into the platform, but our intent is clear — present users with richer, more useful search results so that they can complete their tasks more efficiently and get from “to do” to “done.” Read full blog post…

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Key Highlight
Yahoo isn’t afraid to shake up the traditional web search paradigm in order to give users what they need: More useful search results that will help them get things done more efficiently. The end result will be something that is not only good for users, but also good for web site owners.